Pinnacle Airlines Research Paper Example | Topics and Well Written Essays - 1250 words

Pinnacle Airlines - Research Paper Example A brief history of Pinnacle Airlines would be useful. As mentioned earlier, it was founded in 1985, and was initially named Express Airways I. By the next year, the airline had increased its fleet to 27 Saab turboprops, and had signed a partnership with Northwest Airlines and thus carrying its passengers too (Pinnacle Airlines Corp, n.d). By 1997, Northwest Airlines purchased Express Airways I, and the new CEO set about to retrain Express Airways I’s employees (Pinnacle Airlines Corp, n.d). Throughout this period, Express Airways I had been using turboprops, and only in 2000 did it shift to using small jets when it purchased a Canadair Regional Jet (Pinnacle Airlines Corp, n.d). These CRJs are beneficial in the sense that they are smaller in size than the Saab turboprops that Express Airway I was using, and offered satisfactory â€Å"jet speed, economy and comfort,† and could â€Å"serve cities that cant support the big jets,† (Warren, 1995). In 2002, Express Air ways I changed its named to Pinnacle Airlines, and embarked on a project to change everything about the airline’s public image, culture and so on (Pinnacle Airlines Corp, n.d). By 2004, Pinnacle Airlines was making revenues of more than $630 million, had more than a thousand pilots, and a hundred CRJs; it was also recognized as one of fastest growing regional airline in the US (Pinnacle Airlines Corp, n.d). Additionally, in 2003, Pinnacle Airlines was â€Å"incorporated as a Delaware corporation,† and by 2010 it came to control Mesaba, Pinnacle and Colgan airlines (Pinnacle Airlines Corp 10k, 2010). Pinnacle also signed capacity purchase agreements with Delta, and provided flights to Delta’s main airports in New York City, Atlanta and so on, and by 2010 it was using 126 CRJs to be used as â€Å"connection carriers,† to numerous states in the US as well as cities in Mexico and Canada (Pinnacle Airlines

Alladin Essay Example for Free

Alladin Essay I enjoy going to the movies. My experience with movies began when my mom and dad first took me to watch Alladin(1992) a Disney feature film. I remember the long line of kids with their parents queuing up for popcorn and soda right before entering the darkened theater. If there was one word to describe how I felt and must have looked while watching what seemed to me giant cartoon characters dancing and singing on the big screen, I am guessing it would be spellbound. Nowadays, my affinity with the movies remains. To me theres nothing better than settling down with popcorn, a soda, and perhaps a slice of pizza and maybe some candy while waiting for the movie to start. For anywhere between $7. 00-$9. 50, I can spend about a couple of hours eating while losing myself in the story that I have stood in line for to watch. Theres nothing else for me to do but sit back, relax and enjoy the program†¦Or at least thats whats supposed to happen. Like most adult relationships, my relationship with the movies has come to be of a love/hate nature. While I still enjoy the films, often I find my reverie and trip to a state of mental suspension interrupted by the most unbelievable and dismaying things. For example, comedies are a favorite of mine. Whether through slapstick or the more sophisticated and witty comedies, I enjoy a good joke as much as the next person does. Unfortunately, when that next persons version of a laugh is loud and unrestrained and mixed with comments of Boy I sure didnt see that coming! that persists even after the funny part is through, it can rather put a crimp on my personal enjoyment. Date movies arent much better either. It can get rather difficult to distinguish whether the sounds Im hearing are coming from the film or from the row behind me. Ive noticed that in particularly mushy scenes, it is not unusual to hear sotto voce whispers of sweet nothings among the courting couples and giggling among the teenaged girls in the audience every time the lead characters would kiss . It can also be rather irritating when, in the middle of a rather climactic scene, some person s mobile phone would just go off ringing. Only three things can possibly happen then. One, the ringing is suddenly silenced by the apologetic offender hitting either the reject or off button. Two, ringing phone will be answered and Ill call you back will be quickly whispered. Three, offender will let the phone play out the whole of his ring tone too mortified to admit ownership of the ringing phone and practically ruining two minutes o or more of the film for the rest of the audience. Of course I havent even mentioned this very select group of people who just cant not take the call †¦ It can be unbelievable how important some people seem to think they are that they forget that they are intruding on the rights of others. And then there are also these people who seem to think that it is their sworn duty and obligation to provide a running commentary of the films story. For some reason, some people who have seen the film before and have gone to watch the movie again with friends feel obligated to assure their companions Dont worry. The bomb wont explode. Just you wait and so-and-so hero will arrive in just a few seconds. After which they proceed to detail how the hero or heroine will save the day. It can get rather tempting to just turn around and admonish them for this. If its not the plot spoilers, there are people who just cant keep their emotions to themselves. I remember one time when I was sitting watching the film Constantine (2005) and heard several screams of the word Run or Hide! in about five different languages from the audience. If I ever needed proof of how culturally diverse America has become, well there it was. Dont get me wrong though. Despite all these, my enjoyment of the silver screen remains. While I admit that there were a few times when I cheated and just opted for a quiet night at home with some select DVDs and some snacks on my sofa, I still go back to the movie theater. I suppose it can be viewed as a quirk of mine but I do miss the battle of wills I get into with my next-seat neighbor on who claims rights to the armrest separating our seats. I miss the stand off that takes place between myself and the guy behind me after I ask him to please take his foot off my seat back. All these things do not diminish my excitement of seeing the anticipation and enjoyment shared on the audiences faces including my own as the movie starts its magic with the flashing of its beginning credits. Most of all, I look forward to the many and various reactions among the audience as the final credits roll on the screen and the house lights come on. It’s sad that some people cant seem to fully appreciate the movie-going experience and treat it along with its audience with the respect they deserve. For me, despite the not so nice experiences in the movie house, the magic and excitement of going to the movies still exist. Our relationship endures and remains strong.

Golden Demon :: essays research papers

The Golden Demon (Response) Golden Demon (Konjiki-yasha) is the most important work of Koyo Ozaki, who was a pionner in modern Japanese literature. Since its publication in the form of a serial story in a daily newspaper, the novel has commanded high opinions, and many films and plays have been made of it. The â€Å"Golden Demon† synopsis is about a penniless drifter loses the woman he loves when her parents arrange her marriage to a rich playboy. Filled with bitterness and despair, the young man devotes his life to acquiring great wealth, which gradually turns him into a ruthless money lender. In brief, Omiya has a fiancà © whose name is Kwanichi. They love each other; however, she is loved by a capitalist, and her parents hope her to marriage Tomiyama. And Omiya also was dazzled by his wealth and married him. The story is talked Kwanichi’s grudge against her and Omiya’s regret about her marriage calmly, plus, it has been continued for six years. The poor girl, Omiya, couldn’t even die because of her regret feeling. She was still a old-fashioned girl who believed one’s fortune, and Kwanichi was simple-minded guy who become a leech because he was far beneath Mr. Tomiyama in wealth. However kwanichi was not really hero because he was deprived of his fiancà © and did not try to take her back. In Golden Demon, it lively depicts the live of people struggling and surviving powerfully despite being tossed about by the quickly changing waves of modern society. At the same time, the movie focuses on â€Å"love and money†, which we can safely say are universal themes for all human beings. The narrative is very â€Å"pre-modern† if â€Å"the modern† means the sense of self as unique, organic subjectivity. Since the narrative oscillates between that of and omniscient third person and emotional soliloquies by Kwanichi, Tomiyama, and especially Omiya, the reader can not see any trace of the boundary between the self and not-self. The narrator is, in this sense, nobody, who is floating in interstices of characters. This was not unusual at all before the modernist period, but it is interesting that object people’s voices restores the pre-modern type narrative in to the modern period. Does this mean that the social objects have no voice to be represented in modern narrative? Furthermore, in terms of its truth value in reality and self, for example, the value of realist narrative and confessional narrative, it was quite new and the first to openly mimic Zolaist naturalism.

Do you agree that Achebe shows an - awareness of the human qualities :: English Literature

Do you agree that Achebe shows an - awareness of the human qualities common to all men of all times and places - or do you find the novel only uniquely African and of its time? Achebe’s style has been described as one of â€Å"remarkable economy and subtle irony†¦ uniquely and richly African .. revealing Achebe’s keen awareness of the human qualities common to all men of all times and places†. Do you agree that Achebe shows an â€Å"awareness of the human qualities common to all men of all times and places† or do you find the novel only uniquely African and of its time? â€Å"Things Fall Apart† by Chinua Achebe is a twentieth-century African tragedy written about the destruction of the African Igbo tribe by ‘white men’ from the west. The novel focuses on Africa’s gradual invasion by white Westerners and the effects of colonisation on specific individuals and groups within the society. The novel has many distinct African features that define the pre-colonial culture of the Igbo tribe. The very beginning of the novel describes an African festival, in which drums and flutes are being used whilst the spectators look on in awe, â€Å"The drums beat and the flutes sang and the spectators held their breath.† Achebe’s use of sensory language, such as the sounds of the instruments, gives the audience a greater sense of shared experience of what it was like to be part of the Igbo tribe. Achebe’s style of writing throughout the novel allows the audience to imagine being in the position of characters such as Okonkwo who had their common, traditional beliefs and rituals gradually overridden by the increasingly-dominant Western ideology. Achebe uses simple language throughout the novel, particularly at the beginning and this reflects the simplicity of the African oral storytelling tradition. As most African stories were told in traditional verbal ways by illiterate people, the language used tended to be simple, â€Å"Unoka went into an inner room and soon returned with a small wooden disc containing a kola nut, some alligator pepper and a lump of white chalk.† Achebe uses this technique to provide some simple, vivid visual imagery for the reader, while making them aware of traditional African foods such as kola nuts. This type of sentence perfectly illustrates Achebe’s intentions of making this novel ‘uniquely African’. Henrickson suggests â€Å"Things Fall Apart uses language and structures †¦ that make its world seem familiar to Western readers; but questions whether it really is familiar to us.† Henrickson believes that the novel is there to provide an understanding of the African perspective of colonisation; however, he does not argue that the novel is relevant to us.

Importance of Statistics in Educational Management Essay

To accomplish set goals in an organisation, the school manager or administrator must plan, implement such plans and evaluate success. To do so, the use of statistical data is crucial. In this paper the writer is going to discuss the importance of statistics in her area of study which is Educational Management. According to Kendrick (1997:1) statistics are, â€Å"numbers that help us find patterns in data, such as averages and medians.† Thus statistics looks at how to collect, organise, analyze and interpret numerical information from data. Aczel and Sounderpandian (2002:15) say, â€Å"results from a good statistical analysis are always concise, often precise and useful.† In that light the collection, analysis and storage of statistical data on the educational system become very important to the school manager for the following reasons. The school managers have a responsibility to plan ahead for the system and to do so it calls for him or her to be in the possession of some past and present data. For a manager to plan adequately for the future he or she needs the data on what the past was and what the present is like. Also, for the day to day decision making, the educational managers need data to guide their decisions. For instance, to make purchases for textbooks or furniture the school manager uses data on class sizes and the age of students so as to arrive at the quantities to be purchased. Moreover, data collection, analysis and storage are very important to the school managers in the assessment of the growth and progress of the educational system (Hardy and Bryman, 2009). Data on enrolment, class size and number of teachers will enable a school manager to establish if the school is growing or reducing in size. Also data on enrolment will enable a school manager to see the level of competition around his/her institution. Decrease in enrolment figures may signal stiff competition from a nearby school. Educational data are very vital tools for planning. Kendrick (2000:2) says, â€Å"the better we understand statistics, the better we will be at assessing what is going on in the world around us.† The data on yearly performance of students in the external examinations such as Grade Seven National Exams and Ordinary Level National Exams will show if the school is progressing or not academically. Further,  statistical data collection enables the school manager to identify areas of staff training and retraining needs. For example the data on student’s performance in Mathematics may point to a need to retrain the Mathematics teacher. If such teacher is an NCE holder it may be a pointer for a need to recommend him for in-service training for a degree in Mathematics. In addition, statistical data collection is important in the educational system because it aids accountability in the system (Kendrick, 2000). Periodically, inspectors from the Ministry of Education as well as auditors do visit the schools to monitor how the managers are utilizing the human and material resources. They call for data on these from the school head teacher. The head teacher may also be requested to give such account to Parents Teachers Association or Schools Board of Governors. Another importance of data collection, analysis and storage in the educational system is that it aids projection of resource requirement. This assertion is in line with Levin and Rubin (1998:8) when they say, â€Å"Data can assist decision makers in educated guesses †¦ in given situations.† For the school manager to project the amount of fund that would be needed for the next session there is a need to have data on quantities of stationery needed by both learners and teachers, the number of ancillary staff paid from the school coffers and (3)other running costs. The collection of statistics is important in educational management as highlighted above as it enables one as a school manager to perform duties with precision using calculated guesses. It also aids a school manager to work effectively and efficiently to meet set goals. REFERENCES Durosaro, D.O. (2004) Statistical needs for educational management, Ibadan, Regina sons Book Publishers Kendrick J.R. (1997) Social Statistics: An Introduction using SPSS for Windows, Boston, McGraw-Hill. Levin, R.I. and Rubin, D.S. (1998) Statistics for Management. USA, Prentice-Hall International. Lockhart, R.S. (1998) Introduction to Statistics and Data Analysis for the Behavioural Sciences, New York, W H. Freeman & Company.

How Dry Shampoo Works to Refresh Hair

How Dry Shampoo Works to Refresh Hair Dry shampoo cleans and refreshes your hair on days you cant use traditional shampoo and water (or choose not to). Heres a look at whether or not dry shampoo actually works and what it does. Key Takeaways: How Dry Shampoo Works Dry shampoo is a product that is applied to hair to reduce oiliness without the need for water.Most types of dry shampoo include a starch, usually from corn or rice, as a key ingredient. The starch absorbs oil and drops away from hair during brushing.Since some product inevitably remains in hair, a dry shampoo can cause hair to feel thicker.While dry shampoo helps improve the appearance of hair, some users dislike the texture it adds to hair.Dry shampoo is not a permanent substitute to washing hair with soap or shampoo. This is because dry shampoo does not remove shed skin cells or control bacteria. What Is Dry Shampoo? Dry shampoo is a powder or a fast-evaporating liquid that your spray or work into your hair that removes excess sebum and other oils and may freshen the scent of your hair. Commercial products contain much the same type of ingredients as homemade dry shampoo, although dry shampoo from a store is more likely to have a uniform texture than a product you make yourself. Both dry and spray-on dry shampoos work the same way. Why Use a Dry Shampoo? Aside from the obvious situation where water isnt available, you may wish to use a dry shampoo for any of the following reasons: Reduces stripping of color by traditional shampoosExtends the life of an expensive blow-outMakes hair easier to styleTakes less time than washing and drying hairMinimizes hair damage since natural protective oils arent strippedFreshens hair if youre coming from a smoky, sweaty, or otherwise smelly situation How Dry Shampoo Works Dry shampoo and wet-dry shampoo works by absorbing oil onto a substance that can be brushed or blown out of your hair. The two main types of dry shampoo are homemade and commercial. Oil-absorbing ingredients you can use to make homemade dry shampoo include corn starch, baby powder, rice starch, orris root, oatmeal, and clay. Feel free to add a couple of drops of lavender essential oil to one of the powders to add a fresh scent. If using baby powder, be sure to use a brand free of asbestos (a common contaminant). Clay, while excellent at controlling oil, may also be contaminated with metals or undesirable minerals (so dont just dig it up from your garden). Because brands dont exactly advertise impurities, its probably safer to stick with corn starch, rice starch, orris root, oatmeal, or some mixture of the these ingredients. Commercial brands typically contain some form of starch, fragrance, and a propellant to help apply product evenly over hair. Some products contain an anti-clumping agent to help disperse particles. A popular commercial spray-on dry shampoo contains isobutane, propane, denatured alcohol, aluminum starch octenyl succinate, butane, fragrance, isopropyl myristate, silica, and cyclopentasiloxane. Only hydrophobic soils, like natural oils and oil-based styling products, are absorbed by the dry shampoo. Dry shampoo will not remove actual dirt, skin flakes, and other chemicals that can make hair look and feel greasy, so most stylists recommend using dry shampoo between regular shampoos to reduce chemical damage to hair or for unexpected emergencies. Most people still need to use regular water-based shampoo to get fresh, clean hair. Dry Shampoo for Animals Dry shampoo isnt just for people! Dry shampoos may be used on furry pets. Commercial pet products are a bit different from ones intended for humans. They may contain conditioning agents, Melaleuca oil to repel fleas, or even pesticides. Pet products may be powder or foams. The shampoo must be worked into the animals coat and then wiped off. Dry shampoo should be used with caution on cats because they lick themselves and will ingest some product. Learn More If youre ready to give dry shampoo a try, make one of these easy homemade dry shampoo recipes. If youre not ready to take the plunge, but are concerned about ingredients in commercial products, make homemade shampoo and learn exactly how shampoo works.

Creating a Promotional Package for a New Film Essays

Creating a Promotional Package for a New Film Essays Creating a Promotional Package for a New Film Essay Creating a Promotional Package for a New Film Essay Essay Topic: Film Pulp Fiction The Godfather The task was to construct a promotional package for a new film. This has to include at least four stills from the film, a video cover and a poster we chose this brief as it gave us the chance to use a different medium from our as project and also we believed this brief would enable us to perform well. Though further promotional items such as magazine articles (reviews etc) could also be included. The A2 practical differs from the as in that the A2 project uses a different medium (digital cameras rather than the film medium. The A S project was to create the opening few minutes of a thriller. I was put into a group with two other students-Conrad Cayabayab. The original brief was to create a promotional package for a film (as above). The first thing that we needed to decide was what genre the film would be, as this would be important in deciding how the film would be represented in the package also it would confine the narrative within the parameters of that genre. After this we had to make a decision about the narrative of the film, the narrative would be needed to determine what the stills would show and what the poster and video would contain. We thought that the narrative should have an east London setting largely because this would be easier for us to take our pictures. Though we thought it would be a good idea not to make to many shots were location was distinct, this was because we didnt want to make the mass audience feel excluded. Although the film was to be the gangster/gang genre we knew that we would have to adapt it to the east end (The typical Italian-American style wouldnt suit east London as the iconography wouldnt fit) therefore films like Goodfellas . We also knew that due to the age range of actors that would be available to us (approx. 18-20) that we wouldnt convey a realistic image if the actors were wearing realistic London/Paris made suits. Therefore we thought that we could adapt the narrative around a local gang of young working class people. Another factor that is quite common among many traditional gangster films is that gang members are exclusively white. We decided that it would be a more accurate representation of east London if there were mixed races involved in the narrative. When we decided on the basic outline for our narrative we began to research a wide range of gangster films looking at poster images and stills from various films including the Godfather and The Untouchables. (see booklet) when we done this we outlined a few ideas for photos that we would like to take(see booklet). Once the planning had been finished we had to undertake the practical side of our project. When we came to take the photos we had difficulty at first organising our time so that everyone turned up on time. Once this problem had been sorted out we had little trouble taking our pictures. Whilst taking our pictures we realised that some of our original ideas would not be as effective as we had hoped or would be too difficult to get a decent photo. We decided that some shots that we decided on later on would be more useful we were able to change our plans as we did further research and gained experience through taking pictures. Some of these shots suited our purpose better than our planned ones such as the one of Simon with the gun cigarette (see booklet) though this has an intertextual element (it looks like a scene out of Pulp Fiction) When we finished taking all of the images that we needed we had to alter the photos. We used Paint shop pro and adobe photoshop to alter our photos. A problem that we encountered when we came to edit our images was that some were too dark and even after editing they were still too dark or the editing deteriorated the picture quality too much. After we had discarded the photos that were unusable we had to decided which four photos to use for our still images. We knew that we had to use photos that were either action photos or would make an impact on the audience. After we had done this we started to make the cover for the video. The cover would need to include further images from the film on the back along with a synopsis of the plot on the back, also it would need to contain a certificate rating, film duration, and quotes from newspapers such as the guardian and film magazines such as Empire. We decided to use two images on the back of the cover as this would leave enough room for the text that was needed while giving the potential audience something that grabs their attention. We decided that to make the cover look more professional we would scan in a bar code and a list of credits from another film(12 monkeys) the writing is to small for the difference to be discernable-as it was on the original. We wanted the front cover to look distinctly different from the poster so we thought that we should put a different character on the cover also in a striking pose. We thought that one of Conrad either with weapons or staring with sunglasses would be appropriate. The function of a promotional package for a film is to sell that film and the ideas that go with it to the potential audience. The purpose of the Poster is simply to draw peoples attention to it, it needs to be eye catching and memorable in order for the cinema going public to remember the poster and thus influence their decision about what film to watch. The video cover not only has to grab peoples attention but then hold it for them to buy it, also video covers will need to be striking because they will be sold as one title amongst hundreds of others. The importance of selling the film is slightly reduced in the stills, which gives them more room to use iconography to sell ideas about the film rather than just trying to attract the attention of the audience. For this reason, the stills are allowed to be more reflective of the narrative than the poster and to some extent than the video cover, (the video cover contains a synopsis of the plot). The poster is very effective at gaining peoples attention. This is because there is a striking image but since it has been edited, (using the cut out option on adobe photoshop) the image is not clear and the audience will feel compelled to take a closer look at the poster. We decided to use the image of Simon holding a gun and smoking as it has a very stylised iconographical connotations of violence. Also as Simon plays one of the main characters Bubba it sets his role out as an integral. Part of the narrative. We Wanted the image of Bubba with a gun smoking to be the image that people think of when the film is mentioned. The picture of Conrad on the video cover is also very striking we opted for this for several reasons. The first reason was that we wanted to show that the film was not just about the exploits of Bubba but, other characters also hold an integral part in the narrative Conrad who plays a character of the same name represents Bubbas main obstacle in that he wants out of the gang and Bubba being the leader doesnt want that to happen. We use a stereotypical image of an east Asian male (ninja) because it gives the audience a familiar image. This is because audiences feel safer when they see something that they expect to see. However this may cause some problems with regard to genre as it could be compared with the martial arts genre. We decided to use more ambiguous pictures on the back cover to make the audience take a closer look at what is happening. The top picture is of a drug deal taking place next to a dark alley the bottom is of mark assisting in a gang related kidnapping in order to help out Conrad. The synopsis grabs peoples attention and also is set within the parameters of gang films typical narrative of a struggle by one or more people to get out of the culture and make a better life for themselves whilst someone is trying to stop them(boyz n the hood) The first still is that of Simon with the gun smoking (the image that the poster was based on) we did this because we wanted this image to be the main one that the film is associated with. This clearly represents Bubba as a violent character who is in a position of power. This is because the picture was taken as a point of view shot from someone who Bubba is threatening with a gun. Having power is a classic trait of gang leaders in both gangster and gang movies. The second still of Conrad with swords is similar to the front cover of the video. We used this simply to give a representation of violence also it shows him as a strong character but also shows that his mentality is still in gang culture. The third still is of Bubba holding a gun to a rival gang members head while the gang member holds a knife to Bubbas throat. We decided to use this in order to show an action scene. This image works because it shows a confrontation, also it again shows Bubbas power-he is holding a gun while his opponent has a knife the gun obviously being a more powerful weapon. The fourth still is of Mark (Aris) on his own looking sad/angry. We used this image to represent Marks character. As Mark is a sad character and generally alone in the narrative this image reflects that well. The narrative follows the convention that a film starts at the beginning then has a middle then the end. The theory of Bordwell and Thompson that narrative follows a pattern of cause and effect. This theory is particularly relevant to gang films as the narratives often work on tit for tat violence between different gangs or gangs and the police(eg Conrad wants to get out of the gang so Bubba takes action to try and keep him in the gang). Though originally we had set out to create a Gangster movie in the Godfather vein as our production advanced it became clear that the images we had took deviated far enough from the traditional gangster movie that it was now a gang movie. The difference between the two is that Gangster movies are more stylish and the characters wear expensive suits where gang movies deal with the working/under class. Our film does contain some elements of the traditional Gangster movie particularly the poster but on the whole, the film is of the gang genre. I felt that our promotional package would stand up quite well when compared to the other films. Our poster uses brighter colours, and a image that has been editied using Photoshops Cut-out tool, making it stand out over other films of the Gangster and gangland genre. If it was to be compared with the poster of The Godfather, the latter uses darker, moodier imagery and a sharper, clearer picture. The photo for our film is more reminiscent of action films such as Pulp Fiction. People would notice this over other films on the market due to the striking differences, namely the aforementioned differences with the imagery and colour, but also in the way that the cover of the video is bright red, whereas colour to the video sleeves of Gangster films are usually black or darker blue. The picture of Conrad has no distinguishable background from the main red of the red, to make the violent nature of the film stand out and so the viewer is left in no doubt as to what type of film it is, despite the differences in the style of the video cover. The swords he is holding show a bit of variety from the usual gun-related style of films such as Lock, Stock and Two Smoking Barrels or Reservoir Dogs. This will make the film more appealing to people who are tired of the current Guy Ritchie-inspired trend of British gangster movies. The masculinity and violence implied in the picture at the front of the video case would make the film appeal to a typically male audience, that is not too high in excess of the 18 age certificate in the video. However, it does not stray from all the conventions of films of this genre, to make it clear to the potential audience that it is a gangster film. The poster shows shot shows Bubba pointing a gun straight out of the camera, at the audience. This makes him very reminiscent of Samuel L. Jackson, in Pulp Fiction, and the cigarette and gun have similar iconography to a lot of elements of Quentin Tarintinos films. There is a lot of reasons why the film industry would be interested in a film such as this. Due to the variety of ethnicities involved in the film, it will appeal to a wide-range of backgrounds, thus not alienating a particular ethnic group. This would appeal to a film company because it could feel that its films are satisfying a wide audience. As the actors are reasonably young, the film may appeal to a young male audience, who would enjoy seeing a Gangsters film starring a group of people their age. Also, with the success of Guy Ritchies Lock, Stock nd Snatch British gangster films, these type of films are currently a very popular trend, and would appeal to a wide range of socio-economic groups, most young males below the class A group would be interested in viewing such a film. Once we had completed our promotional package, we presented the end products to an audience. For the most part, the response we got was quite positive. In particular, the poster got a very good reaction. Th e audience said that the unconventional image was striking, and led an air of ambiguity that enticed them into wanting to know more about the film. The video cover, on the other hand, got a mixed response. Although people generally agreed that the main image on the front was striking, and caught their attention, many people thought that the image had connotations of a martial arts film. People felt the pictures on the back worked reasonably well. They felt the picture of Steve and Aris kidnapping a girl was affective, as it showed the crime and the action involved in the film, which leaves people curious as to what happens as the narrative develops further. People also commented that the video sleeve was red, which made it stand out against other films, which usually have a very dark or white sleeve colour. People found the still of Bubba smoking (the still image which the poster was derived fromof the) effective, as it reminded them of similar films in the genre, such as Pulp Fiction. The pictures made him look aggressive and powerful, while the gun pointing in the direction of the camera struck people as being very personal. We had one comment that the photograph looked comical, and was too similar to Quentin Tarintinos famous iconography used in his well known crime films, and could be seen as being formulaic The second still of Bubba and the rival gang member was also well-received. People thought it was a dynamic image that showed the toughness of the characters, as they show no fear in a dramatic stand-off, and the constant aggression in their day-to-day lives. It shows that they live their lives in a cycle of violence, because of the revenge and anger involved in the gang warfare. It also gives people a good idea of what they would expect to see in the film, by sticking to the common codes and conventions used in the film genre. The third still was not as well-received as the others. People once again felt that this was representative of a martial arts film, and not of the type of film it was intended to portray. People did say, however, that it reflected a strong character, one who is not afraid to use violence, and can handle himself with weapons. The fourth still was of Mark. This had a mixed responses, as some people felt that the picture was not captivating, and showed little of the plot, or about the character involved. It does, however, portray the character as miserable, due to the sombre mood of the photograph, and as lonely, due to the fact that he is walking on his own, with nobody around to protect him in the violent atmosphere the film is set in.

How to Use the French Preposition Sans

How to Use the French Preposition Sans The French preposition  sans  means without, indicating a lack in general, an absence, privation or an exclusion.  It can be used with nouns, pronouns, and verbs, and it  appears in many French idiomatic expressions: to signify  without, to express a  condition and to use with an infinitive. Learn how to say homeless, otherwise, barefoot, and more with this partial list of expressions using  sans. There are many, many more. The word sans has also made its way into several English-language terms and expressions, such as  sans serif, describing a font without flourishes or serifs. To Indicate a Lack Il est parti sans moi.He left without me. Sans argent, cest difficile.Its hard without money. sans blagueseriously; all kidding aside; no kidding sans chaussuresbarefoot sans quoi  (informal)otherwise sans attendreright away sans aucun doutewithout a doubt sans additif  additive-free essence sans plomblead-free gasoline sans scrupulesunscrupulous To Say  What Didnt Happen Il est parti sans me parler.He left without saying anything to me.Elle est venue sans à ªtre invità ©e.She came uninvited (without being invited). To Express a Condition Sans mes amis, je serais triste.If it werent for my friends, Id be sad.Sans son assistance, nous ne pourrons pas finir le projet.We wont be able to finished the project without his help. When Used With an Infinitive sans savoirwithout knowing; without being aware   sans plus attendrewithout further ado comprendre sans comprendreto understand without fully understanding To Signify Without and  Translate as un____ Or ____less   un homme sans abrihomeless man sans coeurheartless une femme sans prà ©jugà ©sunbiased woman sans scrupulesunscrupulous

Sales Promotional Campaign of Turkish Airlines Essay

Sales Promotional Campaign of Turkish Airlines - Essay Example Because of the company's success in capturing a larger volume of passenger as compared in 2006, and aims to increase the passenger traffic by 28% this year. (Focus on Travel News, 2007a) For this study, the student will concentrate on examining and analyzing the sales promotion campaign that has occurred in Turkish Airlines over the past two years. In the process of discussing the sales promotional campaigns made by Turkish Airlines, the student will concentrate on applying the marketing principles in each promotional activity that will be discussed in the study. The main purpose of sales promotion is to stimulate consumers' interest in developing a long-term business relationship with the airline company. (Kotler, 2000: p. 598) As a result of providing the general public with free management-advisory service with regards to the products and services offered by Turkish Airlines, sales manager are expected to develop sales promotional strategies that could attract new customers and/or frequent brand switchers. In most cases, this can be done by offering the public with low price yet high quality services. As soon as sales managers are able to capture a portion of its target market, managers should be able to satisfy the customers' individual needs to increase loyalty of its customers. For Turkish Airlines to be able to develop and implement effective sales promotional activities, sales managers should carefully identify its target market and target audience for each sales promotional campaign. Even though the target markets of Turkish Airlines are the local and international travellers, a large portion of its sales have been reported to be coming from the local citizens of Turkey. (Ogutcu, 1998) For this reason, the company should also focus on reaching the international markets to enable the company increase its global market shares. Offers '111 on Specific Destinations Since December 2006, Turkish Airlines declared to offer a one-month special destination sales promotional campaign at '111 on economy class and '333 on business class each month. (Focus on Travel News, 2007c, 2007e, 2007h, 2007i) By publicly announcing special destination promo throughout the entire month, Turkish Airlines was able to effectively capture the interests of the local citizens

The extended analysis about Aren't You Happy for Me Essay

The extended analysis about Aren't You Happy for Me - Essay Example Another writer that considers the twists and turns of existence is Nuruddin Farah. Like ‘Aren’t You Happy for Me?’, Farah’s ‘My Father, the Englishman, and I’ considers the complexities of life and familial relations. Specifically this story traces a child’s remembrance of interacting with an Englishman at a treating signing occasion. This essay examines the specific narrative, symbolic, and metaphorical techniques Bausch implements in creating meaning in ‘Aren’t You Happy for Me?’ and the literary techniques Farah implements in ‘My Father, the Englishman, and I’. While Bausch explicates the story in a clear way, the narrative is structured as to heighten the meaning. One of the overarching recognitions, in these regards, is the way Bausch constructs the story in a suspenseful way. Perhaps the most prominent means that Bausch constructs the story to gain suspense is by having the daughter gradually reveal more information about her situation. In this way, the story begins with the daughter teaching her father to pronounce someone’s name. This way the reader immediately begins to question what is occurring in the story. This method is implemented as a major plot device throughout much of the text. Another means of expanding suspense throughout the story is through the daughter, Melanie, gradually informing her father of the full extent of her sensational situation. In this way, she begins by informing her father that she is getting engaged. Following this revelation she indicates that she is also pregnant. The final revelation, however, is that the man she is marrying and having a child with is actually sixty-three years old. Melanie states, â€Å"She took a breath. "Dad, William's sixty - he's - he's sixty - sixty-three years old" (Bausch). In this way Bausch situates the information that is revealed in a progressive way as a means of heightening the tension and suspense thr oughout the story. While the development of suspense is a major narrative technique, Bausch also particularly cognizant of the way that information is revealed to different characters, as well as the reader. Indeed, the story remains strongly linked to the means that the information is revealed to particular characters. One of the most prominent concerns in terms of the way information is revealed is the way that the mother is away from the events on the phone. During the early portions of the story she is only referenced in the garden outside. Bausch writes, â€Å"Outside the window, his wife, with no notion of what she was about to be hit with, looked through the patterns of shade in the blinds and, seeing him, waved† (Bausch). In this instance, Bausch not only indicates the wife is unaware of the events, but uses her ignorance as a means of creating an ironic statement; this may also function as criticism of the patriarchal household, where women actively assume a subordin ate role. An additional concern is the recognition that the reader remains ignorant of the daughter’s new in the same way that the father remains ignorant. Namely, at the same time Melanie reveals information to the father the reader discovers this information. Ultimately then Bausch’s use of suspense thoroughly allows the reader to experience the father’s state of surprise. While the narrative elements of suspense and information are highly important in the text, Bausch also pays particular attention to other means of

Non-fiction and Style Essay Example | Topics and Well Written Essays - 1000 words

Non-fiction and Style - Essay Example In addition, he argues that it is not immoral to refuse to obey unjust laws. Finally, he indicates that the levels of frustration among the black community are reaching such proportions that something must be done now, while peaceful means are still possible, before this frustration reaches its boiling point and explodes into violence before he criticizes the church leaders for failing to recognize this and helping him to channel this energy more positively. He makes these points by arguing for morality and appealing to human ‘goodness’. One of the first points King makes in his letter is that the white people have not heard or perhaps even noticed the desperate no-win situation in which the black people were placed following the Emancipation Proclamation. Now that they were free, they had to support themselves, but the segregation laws that had been enacted in the intervening years effectively prevented black people from escaping the extreme poverty in which they found themselves. By staging nonviolent protests, King realized that he could finally force the nation’s attention on the situation in the South. â€Å"Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue.† If the rest of the nation realized the escalating situation in the South, they would pressure their politicians to take some action on the unconstitutional laws that had been devised and repeal those laws that continued se gregation. This argument is also a plea to the politicians to uphold their moral principles as he reminds them that â€Å"past promises have been broken by the politicians and merchants of Birmingham and now is the time to fulfill the natural right of all people to be treated equal.† Answering the contention by the other ministers that

Global economy Midterm Review Questions Assignment

Global economy Midterm Review Questions - Assignment Example phenomenon in which the business environment in a country is deregulated so as to attract investors, causing low wages, poor environmental protection and poor working conditions. Issues such as minimum wage, political autonomy and workers unions are foregone for the sake of creating a favorable working environment. This is considered to e a problem because countries with poor working conditions and low environmental protection standards are deemed best for investment. Causes of race to the bottom include the pollution problem, poor government policy influenced by MNCs and government instabilities. First, other than free trade, Rivoli argues that there is need to develop strong political policies and reforms to address political barriers. For example, in her book, she argues that having a good political framework to protect the industries in America against the sweatshops that pay their workers 50 cents an hour is a better alternative than the free trade agreement. Secondly, she says that there is need to reform the famous trade agreements that limit or inhibit exports and import. In the US for instance, there are a number of such agreements that in fact limit the importation of t-shirts. If these factors are addressed, fairness in global competition will be introduced. Manufacturers will be able to work and export their products in a fair manner. The apparel industry best captures the history of globalization by showing how a single commodity moves through various processes and markets, thereby highlighting the interconnections between markets. The industry highlights the basic concepts of globalization such as political and cultural process. Arms trade globalization occurs both in the production and consumption. Most countries spend considerable amounts for procurement of arms. This is linked to lower spending by governments on the other areas. In the context of globalization, the arms industry is escalating conflicts and the proliferation of arms has

Charlotte Beer's CEO Ogilvy and Mather Worldwide Essay - 21

Charlotte Beer's CEO Ogilvy and Mather Worldwide - Essay Example This paper illustrates that Ogilvy Mather (O&M) is one of the worldwide leading adverting agencies. When Beer took over as the new CEO and Chairman, the organization was on the verge of collapsing. Notably, the organization, there was a breakdown in communication channels, and the overall performance of the organization had significantly deteriorated. According to Beer, the efforts to restructure the organization back to its initial position were messy, painful and chaotic. While introducing the change within the management tier, the "Brand Stewardship" faced enormous challenges. Beer stewardship refers to the new agency philosophy that was intended to build brands within the organization. Sadly, the philosophy was poorly understood due to various communication shortcomings. Firstly, when Beer took over there was great excitement and a time to introduce change was ripe. In her first attempt at launching stewardship, she concentrated much on involving customers and investors. While th is could be a strategy to regain back the lost customers and invite new investors to the organization, the need to create a motivated staff should have formed the primary responsibility. In addition, customers had opted out of the organization due to inconsistency and fall in products quality. Matha & Boehm state that the standards of service are proportional to the staff capability and motivation. Certainly, the focus should have been a direct two-way communication with the employees. In addition, Beer greatest undoing was an uncertainty of who to seek help from in charting a new organization discourse. In fact, the press and companies focused on her solo effort in bringing up Beer Stewardship. Lack of teamwork and shared decision-making contributed to the slow development of the change program. In any organizational change strategy, the stakeholders must be involved in needs identification.

Global economy Midterm Review Questions Assignment

Global economy Midterm Review Questions - Assignment Example phenomenon in which the business environment in a country is deregulated so as to attract investors, causing low wages, poor environmental protection and poor working conditions. Issues such as minimum wage, political autonomy and workers unions are foregone for the sake of creating a favorable working environment. This is considered to e a problem because countries with poor working conditions and low environmental protection standards are deemed best for investment. Causes of race to the bottom include the pollution problem, poor government policy influenced by MNCs and government instabilities. First, other than free trade, Rivoli argues that there is need to develop strong political policies and reforms to address political barriers. For example, in her book, she argues that having a good political framework to protect the industries in America against the sweatshops that pay their workers 50 cents an hour is a better alternative than the free trade agreement. Secondly, she says that there is need to reform the famous trade agreements that limit or inhibit exports and import. In the US for instance, there are a number of such agreements that in fact limit the importation of t-shirts. If these factors are addressed, fairness in global competition will be introduced. Manufacturers will be able to work and export their products in a fair manner. The apparel industry best captures the history of globalization by showing how a single commodity moves through various processes and markets, thereby highlighting the interconnections between markets. The industry highlights the basic concepts of globalization such as political and cultural process. Arms trade globalization occurs both in the production and consumption. Most countries spend considerable amounts for procurement of arms. This is linked to lower spending by governments on the other areas. In the context of globalization, the arms industry is escalating conflicts and the proliferation of arms has

In your opinion, would having different times for different ages to Essay

In your opinion, would having different times for different ages to Trick-or-Treat be a good idea, why or why not - Essay Example However, the fear, anxiety and to the extreme trauma caused by these images to the young children has raised recent discussions on the means of reducing their impact on these children. Arguments raised in objection of the treat-or-treat these images may be very disturbing to the children, as they exposes the children to all types of horrific characters. As a suggestion therefore, some people propose age and time restr4ictions to these events. The argument hold that the young should go on the door to door trick-or-treat visit early in the day, while the juveniles wait until later in the night to seek their treat. Personally, I do not think this will solve any problem due to a number of reasons, as expressed in this essay. The argument appears to disobey the very meaning of the event, â€Å"Halloween†. Additionally, the children, whether indoors or outdoors, cannot avoid the images of Halloween as they can see them anyway. Finally, It is not the treat associated with Halloween t hat is the biggest fun, and largely, some children do not need the treat anyway. In fact, most the teenagers who take part hope to miss the candy and the goodies, for them to do their trick. As such, it is the fun, the eerie feeling presented by the horrific images, and the fear that teenagers instil on other people with their dressing that is the greatest fun. What is the main reason for dressing in such attire if not to create fear and anxiety? Some of the costumes that children put on cost a fortune, one that the candy and the goodies cannot repay. Choosing to dress in the scariest and horrifying costumes, the children hope to have as much fun as they can. After all, this is an annual festival. Therefore, a policy that seeks to separate children and teenagers into different groups would spoil the much fun that Halloween offers. The children choose their most convenient time to go for the treat-or-trick event. When they feel ready to go, they alert their parents, who tag along and take care of them, especially by providing security. Therefore, Halloween is an optional event only the interested people take part in. They stay indoors, protecting their children from the trauma and the anxiety created by the images. By being not a mandatory festival, most of the parents who wish not to take part in the Halloween leave their goodies and candy at their gate or doorstep, where the Halloween children would find them and leave without any tricks or showing their Halloween costumes. Those who feel that the event causes too much fear, anxiety, and trauma to their children should adopt this method of protecting their children, instead of spoiling the entire event. Further, such parents can, if their children want to take part in the event, decide to let them take part early in the day, and by evening let them in to avoid the images caused by Halloween. Children, whether indoors or outdoors cannot avoid the Halloween images completely. Being indoors, other children seeki ng for a treat have to visit their homes. Children, with their curiosity can peep through the windows to see the Halloween costumes that other children have put on. This way, they can see them, therefore creating the fear and anxiety in them. Outdoors, there are countless billboards and posters, as well as live advertisements of Halloween parties in

Cultural Competency Essay Example for Free

Cultural Competency Essay Cultural competency is defined a set of personal and academic skills required for increasing understanding and appreciation of cultural differences. Actually, becoming culturally competent is a developmental process taking lots of time. Cultural competence helps to shape behavioral patents as well as it affects health care delivery. Culturally competent pharmaceutical providers should appreciate family ties and realize that family and behavioral values are determined by peculiarities of culture. Apparently, cultural competence relates to pharmacy, because it suggests pharmaceutical provider-customer relations meaning that health care providers should find individual approach to every patient requiring treatment. The goals of cultural competence are to increase cultural awareness, cultural knowledge, cultural skills and cultural encounters. Cultural differences should be appreciated and accepted and, therefore, it is necessary to seek out new world views of diseases and medicines. Cultural knowledge helps pharmacy to promote better understanding between cultural groups. Cultural competence promotes assessing patient without relying only on written facts. It means that there is a need to find another perspective, to reduce resistance and defensiveness and to acknowledge interactive mistakes. Pharmacy suggests meeting and working directly with people of different cultures and, thus, developing cultural competency helps to dispel stereotypes and to contradict academic knowledge. Pharmacy requires gathering cultural knowledge which is often neglected. Cultural competency welcomes cooperation and collaboration instead of insulting other culture’s perspectives. For example, physicians belong to cultural group possessing their own beliefs, customs, practices and rituals. This includes definitions of illness and health, systematic approaches, compliance, prevention through annual exams, the superiority of technology, etc. Therefore, cultural competency plays crucial role in medicine. Works Cited Spector, R. Cultural Diversity in Health and Illness. Stamford, CT: Appleton Lange, 1996.

The Life and Work of Matsuo Basho

The Life and Work of Matsuo Basho The life of the great poet Matsuo Basho was one filled with modesty and adventure. His journeys throughout nature and his encounters with new ideas influenced him to create many poems and journals. These works became treasured by his friends and followers due to their unique style and poetic beauty. To this day, his life and works continue to be studied and loved by Japanese and non-Japanese people alike. By observing his life, extensive travels throughout Japan, and highly acclaimed works, one can learn why Matsuo Basho was and is considered to be the greatest and most influential haiku poet of all time. In 1644, near the Japanese village of Ueno, a samurai warrior and his wife gave birth to a son who they named Matsuo Kinsaku. The boy would be known by this name during his childhood and adolescent years, but would later on change it to Matsuo Basho. At that time, Basho’s father was likely to only have been a low ranking samurai, but the boy was still given the right to join the league of great warriors if he wanted to do so. Matsuo took no interest in this profession, because he had fallen in love with poetry. However, despite all this, he would spend quite a while wondering if he had made the right decision by dedicating his life to poetry. The reason for him taking interest in a career so polar opposite to that of a samurai is probably due to Basho’s childhood friend, Todo Yoshitada. Since he was a low ranking samurai, Basho’s father was likely serving under a local aristocratic family; so when Basho’s father died in 1656, Matsuo Basho too came to serve this family. The Todo family had a son named Yoshitada, a boy who was Basho’s elder by two years. Yoshitada had already long taken a fascination to poetry, and now Basho joined in the enthusiasm. With counselling from their poetry master, the two boys quickly took up the art of haikai no renga, an early form of haiku, together. Soon after, in 1662, Matsuo Basho composes his earliest known haiku, and a few years later, in 1664, Basho’s first collection of poems was released. Unfortunately, everything changed when Todo Yoshitada unexpectedly died in 1666 at only twenty-five years old. The loss of such a close friend left Basho so traumatized and deeply shocked that he resigned from serving the Todo family, and embarked on a long journey by himself. For the next few years he travelled to various cities, with no specific records of all of his whereabouts. He was likely hesitant about his decision to become a full time poet and was struggling over the many career options he was passing off because he wrote, â€Å"The alternatives battled in my mind and made my life restless† (Biography web). He did, however, continue to write many poems during this time. Basho’s first major step into bustling society was when he arrived in Edo, the modern day city of Tokyo. He had chosen to come to this busy city to study and craft his poetry skills. During his first year there in 1672, he started working at a waterworks company, began making a good reputation for himself, and in the years following, quickly became embraced by the literary community. Pretty soon Basho started up a poetry school, and nurtured the minds of many great young poets. It was during this time that he adopted the pseudonym Tosei, but he did not keep this name for long. Basho taught his students with a fatherly love and his students came to love and respect him. Through Basho’s teachings, the students were brought success when their works were eventually compiled and published under the title of The Best Poems of Tosei’s Twenty Disciples. Around the year 1680, Basho moved away from the lively city of Edo, and into the more relaxed area of Fukagawa. It was here that Basho’s disciples proved their love for him by building him a home. They also planted a banana tree by the hut that grew so well that Matsuo Tosei changed his name once more to the commonly known Matsuo Basho, meaning banana tree. Matsuo Basho lived in this hut for a few years, but he was not necessarily happy. By this point he was surrounded by success, but still felt incredibly lonely. The cure, he thought, would be to become a practitioner of Zen meditation. Everything turned for the worse when, in 1682, his house burned down, followed by his mother’s death in 1683. With no home at this point, he went to stay with a friend while his students rebuilt his home. His unhappiness remained with him, though, so he decided to do what he did before and set off on another trip throughout the land of Japan. Matsuo had four major journeys around the country. These trips lead him through many famous mountains and towns. Because Matsuo Basho was approaching middle age at this point, many worried for him. Travelling alone was a hazard at this time, and some thought that he would not survive the long treks between cities or, in a worst case scenario, be murdered by some bandits. Basho was aware of this and had even prepared a will in case such a situation ensued. Luckily, this never happened. The most famous of his trips was recorded in a journal titled Narrow Road to the Deep North, in which Basho travels on foot for over five months. He stopped at numerous locations such as hot spring resorts, temples, lakes, and natural wonders. During the entire extent of his travels, Basho recorded what he saw in forms of poetry. His poems left the internal theme they had exhibited before that point and instead focused on the natural beauty of the world. He wrote his most famous poems at this time: a haiku about a frog leaping into a pond. Essentially, his goal was to observe and record the elegance of the earth. In the same way, his path through the country itself was like a poem. His route was so lovely and exotic that tours of Japan are prepared following Basho’s own course. One might think that living such a nomadic life was tiring and lonesome, but Basho would disagree. To begin with, Basho was not always alone. During the trip of Narrow Road to the Deep North, Basho was accompanied by Kawai Sora, his old neighbour and student. Together they visited the sites that they had heard about through older poems, and due to Basho’s then religious state of mind, also visited many shrines and temples. By the end of the journey, Basho had completed the journal that would one day be known as his most famous piece of work. This was all because Basho did not view his roaming lifestyle as a burden, but instead thought that â€Å"Every day is a journey, and the journey itself is home† (Matsuo web). Matsuo Basho’s worldview was very mature for his era. He believed that everyone was equal in that, in the end, the journey of life would always end in death. It is believed that his decision to live as a wanderer is based off of this worldview, and that he was physically living out the journey of life until death. A common theme in his writings called mujo, or impermanence, suggests the quickness of human life and nature. He tied this theme together with another similar idea often found in his writing, an idea of soft yet elegant changes in nature, such as the gradual changes of a stream over the years. Basho gradually ended his journeys as he approached his late forties. Though still immersed in his love of poetry, Basho decided to settle down in a new Basho hut built by his supporters. Unfortunately, he had become plagued by an illness, and a few years later, his beloved nephew, Toin, died. He became closed off from most social interactions because of this, and his illness only got worse. In 1694, Basho attempted to plan another journey to western Japan, but the illness overcame him and he passed. He was only fifty years old. From the very beginning, Basho was a boy who harbored a talented mind, and in the end, became a wise man with a unique worldview. His elegant outlook on life provided him with the ability to create works that have left scholars with countless topics for discussion. These works will likely continue to be observed for their thoughtfulness, and remembered for their important insights into the history of Japan. From birth to death, Matsuo Basho lived the life of a friend, a teacher, and a poet. Additionally, when it comes to his works, teachings, and travels, Matsuo Basho succeeded in engraving his name into the list of the world’s greatest poets. Works Cited Barnhill, David Landis. BashÃ…Â Ã¢â‚¬â„¢s Haiku. Albany: State University of New York Press, 2004. Print. BashÃ…Â , Matsuo. The Lightning Flashes! U.S.A.: A Beka Book, Inc., 2013. Print. Biography of Matsuo Basho.Poem Hunter. 2 Jan 2012. Web. 25 February 2014. . Chamberlain, B.H. Prof. Sacred Books and Early Literature of the East. New York: Parke, Austin, and Lipscomb, Inc., 1917. Print. Chopra, Swati. â€Å"BashÃ…Â .† Encyclopaedia Britannica. 2012 ed. 2012. Web. Harris, Michelle. Matsuo Basho. National Geographic Magazine. 17 June 2008. Web. 3 February 2014. . Kohl, Stephen. Matsuo Basho. JZR Aardvark. 9 April 2000. Web. 5 January 2014. . Matsuo, Basho. Matsuo Basho Quotes. Brainy Quote. 2 April 2012. Web. 25 February 2014. < http://www.brainyquote.com/quotes/authors/m/matsuo_basho.html>. Norman, Howard. On the Poet’s Trail. National Geographic Magazine. February 2008. Web. 3 February 2014. . Matsuo Basho Early life Birth and family Finding his path Life in Edo Settling in Edo His school and students Travels throughout Japan Works created during his travels Worldview and death

Law: Gideon Vs Wainright :: essays research papers fc

The framers formed this country with one sole document, the Constitution, which they wrote with great wisdom and foresight. This bountiful wisdom arose from the unjust treatment of King George to which the colonists were subject. Among these violations of the colonists' rights were inequitable trials that made a mockery of justice. As a result, a fair trial of the accused was a right given to the citizens along with other equities that the framers instilled in every other facet of this country's government. These assurances of the citizens' rights stated in the bill of rights. In the Sixth Amendment, it is stated that, "In all criminal prosecutions, the accused shall enjoy the right...to have the Assistance of Counsel for his defence." A first reading of this phrase one might be think that this right, that which gives a person accused of a crime to have lawyers for his defense, is common knowledge being that it is among the most basic rights given to the citizenry of the p ublic. However, the simple manner in which this amendment is phrased creates a "gray area", and subject to interpretation under different circumstances. The legitimacy of the right to mount a legal defense is further obscured by the Fourteenth Amendment which states, "No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States." As a result, many questions begin to arise which seek to determine the true right of the accused to the assistance of counsel. Should legal counsel be provided by the government if the accused lacks the funds to assemble a counsel for his defense? Or, on the other hand, does this amendment set the responsibility of assembling a defensive counsel on the accused even if he or she lacks the funds to do so? Also, do the states have the right to make their own legislation regarding the right of the indigent accused to have counsel appointed to them in the state trials, or does the Fo urteenth Amendment prevent this? The Supreme Court was faced with answering these questions in the case of Gideon v. Wainwright. In June of 1961, Clarence Earl Gideon, a fifty year old petty thief, drifter, and gambler who had spent much of his life in and out of jail was arrested in Panama City Florida. He was charged with breaking into a poolroom one night in an effort to steal beer, Coke, and coins from a cigarette machine (Goodman 62).

freud Essay -- essays research papers

Psychoanalysis is a system of psychology originated by the Viennese physician Sigmund Freud in the 1890's and then further developed by himself, his students, and other followers. It consists of activities such as using methods for research into the human mind, a systematic knowledge about the mind, and a method for the treatment of psychological or emotional disorders. Psychoanalysis began with the discovery of "hysteria," an illness with physical symptoms that occurred in a completely healthy physical body, such as a numbness or paralysis of a limb, loss of voice, or blindness. This state could be caused by unconscious wishes or forgotten memories. Many women of the 1800’s were diagnosed with hysteria, given the disorder was thought to be primarily female. Freud began telling his patients, through interpretations, what was going on inside the unconscious part of their minds, thus helping the unconscious become conscious. Many cases of hysteria were cured this way, and in 1895, Freud, along with another fellow physician, published their findings and theories on the study of hysteria. In The White Hotel by D. M. Thomas, the character Lisa does not exhibit the above form of hysteria, but rather a manifestation of reality. Her own reality has become too imprisoned, and she escapes it by creating another Lisa that is nothing like her person. The traditional psychoanalytical theory states that all human beings are born with instinctual drives that are constantly active even though a person is not usually conscious of them. Two drives, one for sexual pleasure and the other called aggression, motivate and propel most behaviors in people. Lisa creates a very intense sexual drive for her fictive person. Readers may speculate that this creation may have been brought about by experiences beginning at birth. In the infant, the libido supposedly first manifests itself by making the act of sucking the thumb an activity with pleasurable sensations in the mouth. Later, according to Freud, similar pleasures are experienced in the anus during bowel movements, and finally these erotically tinged pleasures are experienced when the sexual organ is manipulated. Thus psychosexual development progresses from the oral through the anal to the phallic stage. During the height of the phallic phase (about ages three to six), Freud notes that the se drives focus on the parent ... ... views into the theory of infantile instinctual drives as the motivating force for normal behavior and as the cause of neurosis if repressed. Continuing research has discovered much evidence that the early relationships between children and parents, have the greatest impact on later psychological development. The influence of the care-givers, especially during infancy, leave a lasting imprint on the personality. Any experience with objects, including persons, that evoke and strengthen the self are "self-object" experiences and are needed by every human being from birth to death in order to sustain a cohesive self. Absence of or faulty self-object experiences cause a loss of cohesion with the self. Lisa’s character was a prime candidate for Freud’s psychoanalysis. She followed many of the stereotypical guidelines set by Freud’s studies. Her reality failed her, so a more vibrant one was created in order to suppress years of secrets, neglect, and the p ain from it all. Her character was eventually brought back into a state of reality, but it was too late to "save" her. The true reality that faced her was the grimace of death of her true "self" in the end.

Cognitive Theory Detailed Outline

* Cognitive Theory Outline I. Theory: Cognitive Theory (CT) a. Key Concepts: i. The way a person’s mind collects and categorizes information is built into schemas. Those schemas help build associations with future thoughts, emotions and behaviors, as they determine how we categorize an experience. Schemas influence our recall of an experience (good or bad), our emotion (positive or negative), and our behavior (acceptance or avoidance), and how we relate it mentally to similar new situations that we encounter.If the schemas that are built within are faulty, they can cause a domino effect of inappropriate thoughts, emotions and behaviors until the faulty view is challenged and the old schema is replaced with a new one. ii. The most primitive schema houses our automatic thoughts. iii. Automatic thought can be visual or verbal. Other characteristics of the three types of automatic thought show that it; (1)is distorted, yet occurs although no evidence exists to support the distorte d thought (ex.Telling yourself you are the worst person in the world and believing it); (2) is a correct automatic thought, but the conclusion the patient draws isn’t (ex: I failed the test, so that means I’m stupid); or (3) is an accurate thought, but still dysfunctional (It will take me all night to finish his project! The behaviors associated with this thought becoming overwhelming and cause anxiety, which lessens the concentration and work output) (Murdock, 2009, p. 318). iv.Automatic thoughts are coexistent with our deeper thinking thoughts, as they are quick snapshots of thought that come about spontaneously without any reflective thought (Murdock, 2009, p. 318). v. CT Theory doesn’t believe that humans are innately good or bad, but rather neutral, whereby humans are seen as â€Å"organisms adapting to the environment† (Murdock, 2009, p. 319). vi. â€Å"CT assumes both an external, objective reality and a personal, subjective, phenomenological oneà ¢â‚¬  (Murdock, 2009, p. 319). vii. CT is most a â€Å"theory of psychological dysfunction† (Murdock, 2009, p. 319). viii.Murdock (2009) provides that Clark and Beck concluded that â€Å"cognitive processes evolved to enhance adaptation to the environment, and hence, survival (p. 319). ix. In CT, the â€Å"basic needs of humans are thought to be preservation, reproduction, dominance, and sociability’ (Murdock, 2009, p. 320). x. The cognitive model says that perception determines emotions and behavior. xi. Three types of cognitive processes that individuals have are; automatic (can be innate- suited to preservation and survival); conscious (the actual act of thinking), and metacognitive (an examination of how we think). ii. â€Å"Two kinds of cognitions are important in CT: core beliefs and assumptions, roles and attitudes† (Murdock, 2009, p. 323). xiii. CT theory asserts that human functioning is a product of what you learn and genetics. xiv. Recently, two ty pes of temperaments have been presented within the theory- autonomy and sociotrophy. Autonomous people strive towards mastery and control and rated self-worth and achievement without regard to others, while sociotrophic people rank themselves against others in terms of worth.These types approach thinking, and life differently based on their perspectives, therefore they feel and react differently. xv. CT recognizes that people can be illogically functional, meaning that you can function even if you have illogical beliefs, i. e. , someone who is functionally depressed. xvi. Issues are born in how an individual constructs his or her reality, which is based on â€Å"innate, biological, developmental, and environmental† factors (Murdock, 2009, p. 327). b. Key Theorists: xvii. Aaron Beck is the key theorist for Cognitive Theory.He also recognizes other cognitive theorists as influences, including Magna Arnold, George Kelly, and Albert Bandana. c. Appropriate Populations for the The ory: xviii. Appropriate populations for this theory may be those that need anger management, are suffering from depression, bipolar disease, manic depressives, substance abuse disorder, panic disorder, anxiety disorder, eating disorders, schizophrenics, personality disorders, and social phobias; Western populations, Chinese and other Asian populations . Inappropriate Populations for the Theory (Explain why. ) xix. Possibly some non-Western cultures, Latinos, Asians, American Indians, those that are highly spiritual, Indian populations, and those who are gay, lesbian, bisexual or transgendered may experience challenges with regard to this therapeutic approach. e. Therapist’s Role: xx.The therapist is to assess the client’s thoughts, get a full psychological evaluation, examine client cognition to bring awareness to client as a means for improving cognitive thinking (by asking questions that lead the client to arrive at a counselor predetermined destination, thus giving them ownership and responsibility), help the client make specific goals, analyze those goals from a CT prospective, develop a cognitive plan for clients, and teach the CT model. f.Client’s Role: xxi. The client is to establish goals for therapy, remain independent throughout the process, learn and implement the CT model and remain active and engaged in the therapeutic services. xxii. The client is a student who collaborates with the therapist, and eventually, leads therapy as sessions show proof of the client’s growth. g. Theory Strengths: xxiii. This theory’s roots â€Å"lie in both behavioral and psychoanalytic approaches† (Murdock, 2009, p. 319). xiv. CT is â€Å"structured active, collaborative, and psychoeducational† and â€Å"emphasizes a scientific approach† (Murdock, 2009, p. 332). xxv. â€Å"The goals of CT are to identify and change faulty information processing and to modify beliefs that support psychological dysfunction to ones that are more adaptive† (Murdock, 2009, p. 333). Rebuilding or rewiring thought processes as they relate to primal schemas should allow the individual to present with more adaptive behavior. xvi. Cognitive and behavioral techniques are used in CT. Some of those techniques include; questioning (socratic, or leading questions), downward arrow (diagram of thoughts, starting with those close to the surface and moving down to the core), thought recording (journal worksheet), behavioral environments (choosing behaviors that challenge faulty beliefs- ex: if you say I never have fun, choose to start oing things that you think would be fun), activity scheduling (build a calendar that keeps client engaged in life), graded tasks (breaking bigger tasks into smaller ones as to not be overwhelmed), problem solving, imagery (replacing negative images, or turning them off by interrupting the associated thought), role-playing (or behavior reversal). h. Theory Limitations: xxvii. The length of time can be considered a limitation of CT, as it is typically a short term intervention (Murdock, 2009, p. 332). xxviii.Change in schemas may need more time to occur than suggested in CT, specifically if the dysfunction resides in a core schema structure. xxix. The theory is difficult to use, as it may be harder to locate the root issues built within the deeper schemas. xxx. CT ignores the client’s emotion and history in favor of his thinking (Murdock, 2009, p. 343). i. Key Terms (Write a short definition for each. ): xxxi. Cognitive Therapy describes systems that highlight awareness and understanding of dysfunctions to bring about interventions and changes in the way people think, react, feel and behave. xxii. â€Å"Schemas are cognitive structures that organize the barrage of information with which we are constantly confronted† (Murdock, 2009, p. 320) xxxiii. Stereotype threat is â€Å"the anxiety aroused by the prospective risk of believing and confirming a negativ e stereotype about yourself because you belong to a group that has been negatively stereotyped â€Å"(ex: poor people are uneducated) (Murdock, 2009, p. 322). xxxiv. Core beliefs are stored within our schemas, and contain our most basic, fundamental beliefs, and are therefore the hardest to modify. xxv. Immediate beliefs are â€Å"assumptions, rules and attitudes† about what â€Å"should† and â€Å"must† be (Murdock, 2009, p. 323). xxxvi. Simple schemas involve â€Å"physical objects or very distinct, simple, ideas, such as dogs, books, computers and so forth† (Murdock, 2009, p. 323). xxxvii. Automatic thoughts are spontaneous assessments or pictures that exist along with our more conscious, deeper thoughts (Murdock, 2009, p. 323). xxxviii. The mode is defined as â€Å"networks of cognitive, affective, motivational, and ehavioral schemas that compose personality and interpret ongoing situations† (Murdock, 2009, p. 324). xxxix. The conscious contro l system is responsible for metacognition and intentional behavior, such as that based on personal goals and values (Murdock, 2009, p. 324). xl. Primal modes promote preservation, survival, reproduction, and sociability. (Murdock, 2009, p. 324). 1. There are four types are primal modes; threat, loss, victim (evolved to protect and preserve survival) and self-enhancement (helps the person adapt) (Murdock, 2009, p. 24). xli. Primary modes that are dysfunctional are caused by changes in environmental factors. Those changes caused a reaction in the individual which may present as a person with dysfunctional thinking. xlii. Constructive modes help you build through the experiences you encounter as you live. â€Å"They are associated with positive emotions and adaptive characteristics and include (a) the capacity for intimacy, (b) personal mastery, (c) creativity, and (d) independence† (Murdock, 2009, p. 25). xliii. Minor modes are conscious and narrowly â€Å"focused on everyday life situations, such as reading, writing, social interaction, athletic activities† (Murdock, 2009, p. 325). xliv. Photoschemas are â€Å"inmate patterns that interact with experience to develop the modes†, as the modal theory explains (Murdock, 2009, p. 326). xlv. Health is â€Å"information processing that allows the individual to meet his goals of survival, reproduction, and sociability† (Murdock, 2009, p. 327). xlvi.Cognitive triad is the â€Å"depressive’s negative views towards the self, the world, and the future† (ex: I’m a bad person, the world caused me to be this way, and we’re all going to hell. ) (Murdock, 2009, p. 328). j. Is this theory research based? Evidenced based? (Justify your rationale. ) xlvii. This theory is research based, as Murdock shares that â€Å"Cognitive Therapy is perhaps that most well-researched counseling approach in existence, with an overwhelming amount of empirical support for its effectiveness wi th a variety of client problems. She also notes that the â€Å"evidence for the theoretical assumptions and structure is less impressive† (Murdock, 2009, p. 344). k. Special training requirements: xlviii. This therapy requires the therapist to be culturally aware and sensitive the client’s needs. Reference Murdock, N. L. (2009). Theories of counseling and psychotherapy: a case approach (2nd Ed. ). Upper Saddle River, NJ: Pearson Education.

Perfume Essay

This essay will compare and contrast the various methods used by the author and director of the novel Perfume. Perfume, written by Patrick Suskind and adapted by Tom Tykwer, is a dramatic, crime thriller about the life of a murderer. Born and raised in Paris, Jean-Baptiste survives the most gruelling childhood; his father unknown and mother executed for attempting to kill him, rejected by the wet nurses in the village and when finally taken in by Madame Gaillard at the orphanage, the children endeavour to kill him. They fear he is dangerous because of his lack of personal scent. However Grenouille survives through even their best efforts, survives the measles, dysentery, chicken pox and cholera. It is clear that this child is special not only because of his amazing ability to endure the most appalling conditions but also because of his exceptionally talented sense of smell. The title â€Å"Perfume† gives the reader/viewer a good idea of what to expect from the very beginning. Trying to translate Grenouille’s olfactory language into visual picture was from the beginning a mammoth task than is expertly accomplished by the director through the use of audio and several visual components. It is however much easier to do in a book because the reader can be manipulated through their personal experience with smell. Therefore from this point the book is mildly better even though it is at a disadvantage because the reader has no visual aid. The main themes of Perfume are black humour, emotionally/mentally challenged people, hatred of humanity and seeing importance in others life only when they affect your own. These themes are portrayed well throughout both the book and film. The most prominent is seeing importance in others life only when they affect your own. For example, Madame Gaillard dies in a tragic way shortly after she sells Grenouille. In the book she dies of cancer in a crowded bed, in the film she is slit at the throat as she returns home. Monsieur Grimal falls into the river on his way home from celebrating the sale of Grenouille. Giuseppe Baldini’s house falls into the river not long after Grenouille leaves for Grasse. All these deaths symbolise that Grenouille can only value human life if it has something to reward him with; when this is done they no longer exist in his mind. This also explains why Grenouille can kill the innocent girls, take what he wants and leave without feeling any remorse for his actions. One of the best adapted scenes is the opening chapter, Grenouille’s birth. Suskind does an extended description of the putrid place where Grenouille was born. â€Å"The streets stank of manure, the courtyards of urine, the stairwells stank of mouldering wood and rat droppings, the kitchens of spoiled cabbage and mutton fat†, this quote goes on for a considerable amount of time yet it is necessary because there is so many rotten smells included that everyone can relate to at least one. This provokes the reader to think of the most revolting smells they have ever experienced and then try to imagine them worse. In the film, Tykwer uses a fast moving, rolling shot to show the reader the various scents that inhabit the area. And he uses shots of typically revolting objects such as rats, fish guts, sick and rotting vegetables. These smells are relatable to humans and so the viewer can appreciate how bad it smells, however this may not be as powerful as the smell that the human imagination can fabricate from the book. Also he employs the sound of a heartbeat and rapid breathing of the new-born babe to humanise the situation and to portray the struggle the baby has to survive. The heartbeat makes us anxious and so we wonder whether the baby will survive. The baby breathing rapidly makes us question if it can continue. However regardless of this the baby lets out a scream. The audio effects stop and this could symbolise that as soon as the baby chose to live it ended the life of his mother and shows that the world is not the same. Obviously some scenes from the book have had to be cut to stay within a reasonable screen time, one of the scenes cut is the scientific study that is carried out on Grenouille nevertheless this is not missed and the film makes up for such scenes in other aspects. One of the biggest advantages the film has over the book is that it can use the best actors suited to the role. The actor that plays Grenouille, Ben Whishaw is perfectly suited to the character. He has a childlike voice that represents his innocence, not that his soul is innocent but because he has been void of all love for his whole life. His life was only valued by those wanted something from him. His character is also very good because his expression can be changed in an instant. In one scene he can appear helpless and angelic while in another he can be closer to the devil than a human. The way he sets himself into the role is nothing less than perfect; he scuttles as he should, hunches as he should and does everything as weirdly as is should be. Grenouille is a disturbing character and this is very well portrayed by the actor. In the book Grenouille doesn’t say much because the book is written in third person. This is used so that the reader can get close into the minds of all the characters instead of being limited to one. This also means that we can observe events happening in all the different places. In the film this is done through the use of a narrator. However the narrator does tend to disclose information that as viewers might have preferred to interpret ourselves. So even though the narrator is used in both the book and film the effects are far better in the book. To conclude, there are many similarities between the book and film adaption of Perfume that are equally as good as each other but some aspects such as the narrator are stronger in the book. Equally particular aspects of the film are better, for instance the ability to use actors. One of the primary differences is the character change of Grenouille from book to film. The book shows him as a conniving parasite that is very good at manipulating people. The film shows a man who is unaware of the effects of his actions and is somewhat innocent. The strongest parts of the book are the descriptions of the in-depth break down of the various scents and how deep into Grenouille’s mind the reader gets, since spoken language is not Grenouilles strength. The best bits of the film are casting decisions and the superb adaption that captures the soul of the book and enhances it through captivating music and images. It’s like smelling with your eyes.

The history and developmental advances of beta blockers Essay

The history and developmental advances of beta blockers - Essay Example Drugs exerting antagonistic effects at sympathetic nerve endings are called sympatholytics. Similarly the neurotransmitter of the Parasympathetic system is Acetyl choline. Drugs accordingly are called parasympathomimetics/lytics. Both these neurotransmitters exert their specific action by interacting with target cells on specialized cellular sites called receptors. The original concept of receptor sites was introduced independently by Ehrlich and Langley as early as the late nineteenth century. It is now well established that receptors are part of macromolecular complexes on effector cells with which drug molecules interact to produce effects. Isolation and characterization of receptors has been done by radioligand binding studies. The receptors of the sympathetic system have been broadly classified into ÃŽ ± and ÃŽ ² receptors with further sub classifications. Similarly the receptors of the parasympathetic system have been broadly classified as muscarinic and nicotinic receptors. Me dical interventions have been designed during the course of research in therapy whereby either mimicking or antagonizing the role of these neurotransmitters has been exploited for beneficial effects. ÃŽ ² blockers are the drugs or molecules which block the action of Noradrenalin on the ÃŽ ² receptors which has a very specific role to play in maintaining physiological equilibrium in the body. ÃŽ ² receptors are present throughout specialized cells in the body and play important roles in physiological function. They are predominant in cardiac cells, small coronary vessels, smooth muscles like trachea, bronchi, blood vessels, intestines, vas deferens, liver, diaphragmatic striated muscles, uterus and non innervated tissues like erythrocytes, lymphocytes, mast cells and polymorphonuclear leucocytes. The type of ÃŽ ² receptors in different organs are

UK Airports Industry Essay Example | Topics and Well Written Essays - 1750 words

UK Airports Industry - Essay Example Looking at the above facts, it is clear that the airport industry forms an integral part of the economy of UK. The objective of the current report is to present a competitive analysis on the UK Airport Industry. The demand and supply conditions of the airport sector of UK will be analysed in terms of location and concentration. Entry and exit barriers will help in determining industry attractiveness and future trends. The report will also take an account of competitive structures surrounding the firms operating under the UK Airport Industry. The report will also throw light on anti-competitive behaviour within the industry. UK has a history of pre-developed commercial airports located near ex-military airfields. As such, number of airports in UK has grown substantially over years. Majority of these airports are for commercial operations. Most of these airports are located near high population regions such as, North West and North East England, which also lessens distance between them. Concentration and location of UK airports also indicates easy access to majority of population. For instance, almost 70 percent of the total UK population can reach airport within one hour. Also, the average gap between two to three airports across UK is 2 hours. Industry experts suggest that these airports might grow or shrink in future. At the same time, airport trends suggest otherwise. For instance, Durham Airport had served around 0.2 million people in 2010, compared to 0.9 millions in 2006 (Marchant, 2007). Hence, it can be said that while the number of airports have increased significantly, customers count have gra dually declined. These can be attributed to the increased competition due to close proximity, more choices among passengers, ease of travel and services offered by different airports. There are multiple ownership structures in case of UK airports, including wholly private, public-private, local government and mixed ownership. An example of

Radiohead and Kid A Research Paper Example | Topics and Well Written Essays - 1000 words

Radiohead and Kid A - Research Paper Example Band leader Thom Yorke commented that the album simply reflected the music the band was mainly listening to at the time they were creating the album, though there is evident an obvious attempt to depart from the band’s previous ‘rock’ style. There are evident influences from synthesised bands such as Aphex Twin, Talking Heads and jazz artists such as Charles Mingus and Miles Davis. Some songs, particularly ‘How to Disappear’, contain heavy classical influences. ‘Motion Picture Soundtrack’ is a particular example of the band’s new direction, and experimenting with minimal sound yet varied instruments, as well as new and old styles. The album’s style is certainly a new direction from the band’s older albums, and it perhaps symbolises the band’s injection of personal influences into their musical style. Concepts Behind the Album Radiohead experimented with the music of Kid A, and its comparison to earlier albums s hows a distinct move from their usual ‘alternative rock’ style to a more electronic music style (Gilbert). For this album, Radiohead experimented with a broader range of musical instruments; a rather different approach compared to their previous focus on the use of guitars. Radiohead incorporated the use of keyboards, brass and strings – a depiction of their classical music and jazz influences. The music contains less use of lyrics than previous albums, and the lyrics that the band does use are more conceptual and theoretical than the lyrics they had created before. Many described Kid A as an evolution of the band: â€Å"their core sound had changed† (Koehler 193). Perhaps the success of Kid A is owed to its new sound; the inability to slot it into any one musical genre, as Kaye claims: â€Å"the album is a motley painting of many types of music, mixed and bended in playful and satirical ways, that cannot be boxed into any neat compartment (sic)† (241). Perhaps the most prominent feature of Kid A’s music style is Yorke’s adamant departure from rock; he claimed â€Å"I never wanted to be in a...rock group† (Lin 32). One can hear the band’s avoidance of producing yet another ‘alternative rock’ album, and the experimentation they undertook, although it is mainly synthesised and electronic, cannot be particularly classed as any single genre. It seems that the band achieved this goal very successfully. Tension Among the Band Led to this Album The problems faced by the band, particularly Thom York e leading up to and during the creation of the album are certainly not few and far between. There was not only tension in the band, but Yorke had begun to feel alienated from the fast paced life of the rest of the world, as well as feeling that his music had become mainstream and unimportant (‘Meeting People is Easy’). Yorke shunned media attention which had been created as a result of Radiohead’s success, and the exhausted band almost split up before the making of Kid A. The main problems facing the band as a whole, however, were due to the constant disagreements which arose between the members as to the musical style the album should be based on. The main tension was between Yorke’s desire to inject electronic music into the band’s style and the rest of the band’s desire to remain with the guitar ‘rock-pop-alternative’ style. As a result of the conglomerated problems, Yorke faced many difficulties while trying to write songs